A special project for La Mer’s 2025 Chinese Valentine’s Day, themed “Love at Every Turn” and inspired by the winding roads of the Amalfi Coast, symbolizing a romantic journey made extraordinary through companionship.

I contributed to early creative direction, developing initial visual styles and packaging concepts—some later integrated into the final design, including Polaris-inspired graphics. I also illustrated the silk scarf featured in the campaign film and adapted for retail displays in China.