Born in Nanjing, a city steeped in history, I have always been incredibly curious about people, their stories, and their culture.

Over the years, traveling and working around the world has deepened my desire to learn, celebrate, and build connections.

Today, as a Brand Designer, I embrace a global perspective, weaving identity and legacy to discover a deeper bond between brands and people. Since graduating, I have collaborated with clients across diverse industries — including education, pet products, skincare, food, consumer electronics, beverage, jewelry, and fashion — bringing their visions to life through strategic design and hands-on production management.

My process bridges continents, connecting clients with trusted vendors and overseeing production from file refinement to sampling to ensure quality and brand consistency. Through this process, I use design to craft cohesive stories and deliver market-ready products, enabling brands to innovate, expand into new markets, and achieve lasting impact. I thrive on cross-cultural collaboration, uncovering the best solutions, and breathing new life into the brand experience.