Andmi
Brand Design, Packaging Design, Digital Content Visual System, and Production Support
My Contribution:
- Expanded ANDMI’s Phase 2 visual identity system
- Developed a cohesive social media visual system, including feed templates, story layouts, reel directions, and content guidelines
- Refreshed packaging visuals for selected SKUs
- Collaborated with manufacturers to prepare detailed production files and ensure accurate execution of materials, finishes, and dielines
ANDMI is a modern women’s lifestyle brand rooted in the balance between structure and softness. Drawing from textile craft and understated aesthetics, the brand champions a relaxed yet confident silhouette—an effortless style that moves with everyday life.
For the brand’s Phase 2 evolution, the focus shifted toward enhancing digital expression and strengthening consistency across social media, packaging, and online retail. The new visual direction builds on ANDMI’s signature warmth: earthy tones, soft gradients, and clean, textile-inspired layouts.
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EASE IN FORM, CONFIDENCE IN FLOW
This season, inspired by the quiet strength found in softness, ANDMI embraces a philosophy of effortless comfort—celebrating silhouettes that move with ease, warmth woven into everyday moments, and the calm confidence of being unapologetically yourself.
Rooted in textile craft and understated elegance, the brand’s visual world draws from draped fabrics, gentle curves, and grounded tonal palettes. Each fold and contour symbolizes a dialogue between structure and freedom—an ode to the modern woman who carries softness as a form of strength, and comfort as her signature.
