RUS BARON
Brand Identity, Packaging System, and Production
My Contribution:
- Led the complete brand identity development—from early concept ideation to the final griffin-with-swords emblem
- Designed the ring packaging system, including structural design, material selection, and CMF direction
- Developed the full visual language and graphic system inspired by heraldry, mythology, and metal craftsmanship
- Created 3D product renders and art-directed the physical photography to align with the brand’s premium tone
- Built the brand’s Shopify website and established a cohesive digital experience reflecting the Rus Baron aesthetic
- Designed the Instagram posting style and visual guidelines to unify the brand’s social media presence
- Prepared detailed vendor-ready production files and collaborated closely with manufacturers to ensure precise execution across materials and finishes.
RUSBARON was founded by a group of designers driven by a passion for
creating jewelry pieces that serve as the final flourish in style. Rooted in the symbolism of guardianship and inner strength, the collection introduces a signature emblem—an armored griffin surrounded by four directional swords—representing protection, sovereignty, and the pursuit of self-mastery.
The project spanned the full creative lifecycle, from brand origin story and visual identity to packaging vendor sourcing and production management.
The launch resonated strongly within the artisan jewelry community, celebrated for its balance of narrative depth and refined material execution. Rusbaron’s distinct visual world continues to shape its evolving product line and brand positioning.
FASHION IS ARMOR
Fashion is armor, and jewelry is the sword and dagger, the final piece for a warrior.
RUS BARON believe style is not merely how you dress, but how you manifest your individuality and inner spirit. Our jewelry is created for those who shape themselves through discipline, conviction, and purpose; for those who pursue transcendence, not comfort.
Through our distinctive craftsmanship, RUSBARON pursues a vision we call the contemporary classic, a seamless fusion of heritage and modernity. We aim to bridge the space between timeless elegance and everyday expression, uniting classic with casual wear.
