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Polaris
Chocolate Brand
Branding, Packaging, Spatial Experience Design
An artisanal and premium chocolate brand project that combines business strategy, packaging, retail design, and comprehensive branding to create a joyful and immersive experience. Dedicated to create moments of joy, Polaris goes beyond typical chocolate shopping to create lasting memories.
What is Polaris
A premium chocolate brand that dedicated to creating moments of joy
Polaris is designed to transform traditional chocolate shopping experience into a joyful, memorable, and experiential journey.
Brand Philosophy
MISSION
To be the global passport to iconic flavors, transporting the spirit of global exploration and artistry through every bite.
VISION
To inspire a world where gifting and personal indulgence bring joyful, meaningful experiences.
Voyager Bars
- A global journey through 14 selected & Locally sourced ingredients
- Offering both milk and dark chocolate in 28 bars
Hemispheric Treasures
- Curated collections by Eastern & Western hemisphere
- 4 gift boxes: separated by flavor milk & dark chocolate editions
- Curates 14 flavors into hemisphere-themed collections, with 7 chocolates per box
Magnet Compass: Take Home Memory
Retail Site Location
Gothic Quarter, Barcelona
- Playfulness, creativity, and strong Tourism
- Aligns with Polaris’s playfulness, interactivity and storytelling
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Sales Channel
Retail
1st retail: Barcelona, Later more shops will be opened in Europe
Online
Online chocolate shops deliver internationally
Airports
Collaboration with different airport duty free shops
Branding Application
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