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Anonymity
Maison Margiela Makeup Set
Brand Reinterpretation, Art Direction, Identity
and Packaging Design
Independent conceptual work.
No affiliation with Maison Margiela.
A groundbreaking makeup collection that expands Maison Margiela’s offerings into the cosmetics industry, exploring new possibilities through innovative packaging and sustainability, while staying true to the brand’s signature 'NO BRANDING' philosophy.
The Design Challenge
Maison Margiela's "No Branding" philosophy has been very mature in the field of fashion, but almost no one has explored it in the cosmetics industry. The challenge lies in:
How can the concepts of "anonymity, blank space, and de-identity" be translated into a practical makeup system without disrupting the functional requirements of the beauty category?
Maison Margiela's Brand Essence
NO BRANDING
Martin Margiela’s cloth initially has zero branding or tags, later he used white tags held by 4 stitches. Differentiate from the standard tags consumers would inspect to identify a designer’s work.
Design Concept
What if we apply ZERO branding onto Makeups
Covering the solid product surface with soft fabric-like texture.
Maison Margiela Brand Extension
What is Anonymity?
Sales Channel
- Online Store
- Retail: Sephora Shelfs
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