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La Mer
25 Chinese New Year Collection
Packaging, TOA, and Artwork Design
My Contribution:
- Concept ideation and brainstorming for art direction
- Designed the wrap graphics and packaging opening structure
- Prepared PDTO production files for vendors
A special project for La Mer celebrating the Year of the Snake, featuring premium gift sets and branded accessories. The scope spanned from initial ideation (key visual) to packaging design iterations, creating production-ready files, and working cross-team to bring the vision to life.
These exclusive products will be available through all La Mer sales channels in China and prominently featured at major international airport duty-free counters during the Chinese New Year season.
RENEWED SELF, RENEWED BEGINNINGS
This Lunar New Year, inspired by the snake and its ability to start afresh, we celebrate new beginnings—fresh starts, meaningful connections, and the radiant possibilities of self-renewal.
La Mer collaborated with master calligrapher Xu Jing to create "新生" (Renewal)—
where each brushstroke embodies transformation. The final artwork unites her expressive brushwork with snake scale textures—
a visual metaphor for shedding the old and emerging anew, mirroring the brand's transformative philosophy through Miracle Broth™.
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