TAYL
Visual Identity, Bandana Pattern Design,
Packaging Design, and Production
My Contribution:
- Designed the full visual identity development, including logo design, color system, pattern design, and packaging language
- Designed the bandanas across multiple SKUs, from structural exploration to CMF and production-ready artwork
- Collaborated with manufacturers to prepare detailed production files and ensure accurate execution of materials, finishes, and dielines
TAYL is a pet brand by Neil Patrick Harris, offering thoughtful, design-forward products for modern pet families. Built around the idea of celebrating the daily joy pets bring into our lives, the brand combines playful expression with practical functionality.
This project covered the full design lifecycle—from defining the visual identity to creating bandana patterns, designing packaging systems, and production assistant. The collection features a series of custom textile graphics developed for both aesthetic appeal and wearability.
